About Webopta
Hands-on ecommerce and digital marketing experience
Webopta is led by Ryan Ehlers, an ecommerce marketing and operations professional with 14 years of business experience spanning paid media, online marketplaces, website management, creative production, inventory, sourcing, and fulfillment.
Strategy grounded in operations
Growth does not happen in an advertising dashboard alone. Webopta connects customer acquisition with product merchandising, inventory realities, conversion paths, retention, and clear performance reporting.
Platform experience
- Amazon Seller Central, stores, A+ Content, PPC, FBA, FBM, pricing, and inventory
- Google Ads, Shopping, Performance Max, Merchant Center, Bing, and analytics
- Meta campaigns, creative formats, Pixel, Conversions API, and retargeting
- Shopify and Magento 2 products, collections, menus, templates, metafields, apps, and operations
- SEO, keyword research, internal linking, content planning, GEO, and white-hat backlink strategy
- Adobe Photoshop and Illustrator, email marketing, social content, and AI-assisted workflows
Education and background
Ryan earned an Associate of Arts degree in Marketing from Orange Coast College. His experience includes ecommerce consulting, digital marketing and operations, and fifteen years leading operations for ecommerce brands Buildaboard.com and Skateshred.com.