For fifteen years, Ryan was President of Operations for Buildaboard.com and Skateshred.com, running three online stores end to end. He sourced products, forecast inventory, built the websites, created the content and ran the marketing that brought customers in. That experience taught him how every part of an online business connects, and what actually moves sales.

Since then he has brought that operator's perspective to other brands, including consulting for Select Distribution and leading digital marketing and operations at Benchmark FR, a USA-made flame-resistant workwear company. His day-to-day spans Shopify and Magento storefronts, Amazon Seller Central, and paid campaigns on Google, Meta, Bing and LinkedIn.

Ryan also designs the creative himself, from listing graphics and packaging to email and social content, using Photoshop, Illustrator and AI tools like ChatGPT, Claude and Gemini to work quickly. He holds an Associate of Arts in Marketing from Orange Coast College and lives in Rancho Santa Margarita, California.