A Simple Trick to Get Free Traffic From Your eBay Store

If you’re selling on eBay, you’ve probably noticed that sometimes your sales don’t perform as well as you’d like. While eBay is a powerful marketplace with a huge audience, it’s also highly competitive. So how do you get more value out of your listings—especially the ones that aren’t selling right away?

Here’s a simple trick I’ve learned from years of selling on the platform: use your eBay listings to drive traffic to your own website.

How It Works

Even if an item isn’t selling on eBay, it still gets views from shoppers browsing the marketplace. That’s free exposure you can leverage. All you need to do is include the URL to your actual website within your listing’s content, packaging inserts, or branded images. This way, interested buyers who may not purchase on eBay could still check out your online store.

You’ll be surprised at how many people will take the extra step to visit your site once they’ve seen your brand on eBay. Some may prefer buying directly from your store for better deals, exclusive items, or simply because it feels more personal.

Why This Works

• eBay traffic is huge. Millions of buyers browse daily. Even if they don’t purchase your item, they may discover your brand.

• You build brand awareness. By introducing shoppers to your website, you’re not just selling one product—you’re building long-term customers.

• It costs nothing. You’re already listing products on eBay, so this is essentially free advertising.

A Word of Caution

Make sure to follow eBay’s policies carefully. Directly linking to external websites within eBay listings can sometimes go against their rules. To stay safe, you can:

• Use branded packaging inserts with your website info.

• Include your URL on product photos or graphics (like a watermark).

• Build brand recognition so customers naturally search for you online.